57 Inspiring Consumer Behaviour Dissertation Topics and Sample Ideas


Dr Jana Martiskova

Consumer behaviour dissertation topics explore the complex dynamics that influence individuals’ purchasing choices. These topics cover areas like the impact of advertising, online reviews, social media, and cultural factors on consumer decisions. They delve into the psychology behind consumer choices, helping businesses tailor marketing strategies to reach and engage their target audiences effectively.

Consumer Behaviour Dissertation Topic: “Influence of Online Reviews on Consumer Purchase Decisions”

Brief: This dissertation topic investigates the profound influence of online reviews on consumer behaviour. With the proliferation of e-commerce and digital platforms, consumers increasingly rely on the opinions and ratings of other users when making purchase decisions. This research aims to delve into the factors that shape consumers’ trust in online reviews, examining the role of review quality, source credibility, and the impact of fake or biased reviews. Additionally, the study explores how online reviews affect various stages of the consumer decision-making process, from product consideration to post-purchase evaluation. By analyzing real-world cases, conducting surveys, and employing data analytics, this research uncovers insights into how online reviews can be leveraged by businesses to enhance brand perception and sales. Understanding the dynamics of online reviews in consumer behaviour is crucial in the contemporary digital marketplace, making this topic both timely and impactful.

Are you looking to help with Consumer Behaviour Dissertation Topics? Consumer behavior has always caught the attention of researchers. If you’re planning to research the same area, we have a list of research proposal topics and dissertation topics on consumer behavior to help you in your undergrad and master’s research projects.

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Best consumer behaviour dissertation topics or research topics for master’s and undergraduate students

Here is the list of best research topics in consumer behaviour:

  • How do emerging trends influence consumer behaviour and their decisions?
  • What are the basic principles of consumer behavior? – A literature review.
  • How do satisfy the needs of consumers in the construction industry?
  • Can a business run without satisfying the needs of the consumer? – a systematic literature review.
  • Why is consumer feedback very important for new startups – a case analysis.
  • What is your opinion on the famous saying ‘customers are always right? – a survey analysis.
  • To study the barriers between consumer and seller? – a literature review.
  • Studying the effects of Digital Marketing on Generation Z consumers in the food industry.
  • How do geographical barriers change the needs of customers?
  • How to build strong online branding? A systematic analysis of literature and theoretical concepts.
  • Evaluating the impact of product design on the consumer – packaging theories and models.
  • To study the effect of brand image on the consumer in the airline industry.
  • To study the effect of brand pricing on customers related to food products.
  • To analyze consumer behaviors on different branding strategies adopted by the smartphone industry.
  • Conducting an online survey to know the needs of consumers in the fashion industry.
  • To make data of consumers which helps in the development of financial products.
  • How are the needs of people changing with their way of living in the rural areas of developing countries? A case analysis.
  • How do you think the consumer behavior field came into existence? A literature review.
  • To study the mechanism of analysis on consumer behavior.
  • Research on rich and poor customer needs – a comparative analysis for the food businesses.
  • What are the challenges faced by the customer in product buying?
  • To study the role of customers in supply chain management – a systematic analysis of the food supply chain.
  • Study the Effects of COVID-19 on consumer behavior.
  • To study the risk-taking consumers.
  • Do you think consumerism is a form of consumer behavior?
  • What are the cross-cultural comer behaviors?
  • What is the effect of Greenwashing’s marketing strategy on consumers?
  • What is the impact of negative online reviews on customers?
  • How do assess if the consumer’s behavior is rational or not?
  • To study Maslow’s hierarchy needs of consumer behavior in the light of FMCGs.
  • To study neuromarketing and its effects on consumer behavior.
  • What are the customer retention methods, and how can companies use this to retain Generation Z consumers?
  • To study the effects of packaging of products on customers’ purchase intention.
  • Do you think Marketing is a power of emotions?
  • To study the relationship between customer loyalty and repurchasing of a product.
  • To study the relationship between celebrity endorsement and consumer behavior.
  • Impact of Education on consumer behavior towards green products.
  • To study the business-to-business relationship to meet the needs of customers.
  • The analysis of the effects of a Good online website on Consumer purchasing behavior in the long run.
  • Studying the impact of cost transparency and its effects on consumer behavior – literature review analysis.
  • To study the impact of sales in malls on consumer behavior.
  • To explore the difference in men’s and women’s behaviors in online advertisements.
  • Why does a consumer become loyal to brands? – an analysis of the factors influencing brand loyalty.
  • What type of consumer considers quality above all? A survey analysis.
  • A survey on food courts in malls related to consumer behavior and how they perceive the food options
  • To study the child consumer preferences related to fast food products
  • To study the role of emotions in consumer behavior.
  • What are the possibilities of buying a product?
  • To study the Ethnographic factors on consumer behavior.
  • What are the current trends in the market to satisfy consumer needs?

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