Business Analytics Dissertation Topics and Research Ideas


Dr Jana Martiskova

Exploring the Vast Terrain of Business Analytics Dissertation Topics

In the dynamic landscape of modern business, the utilization of data analytics has become imperative for organizations to thrive. Business analytics, the iterative exploration and investigation of past business performance to gain insight and drive business planning, has emerged as a cornerstone of decision-making processes.

For students delving into this field, choosing the right Business Analytics Dissertation Topics is crucial. It not only showcases their understanding of the subject but also allows them to contribute meaningfully to the domain. This article aims to provide a comprehensive overview of potential dissertation topics in business analytics, spanning various categories to cater to diverse interests and academic pursuits.

Categories of Business Analytics Dissertation Topics

Below is the list of best Business Analytics Dissertation Topics in various categories.

Predictive Analytics

  • Forecasting consumer behavior using machine learning algorithms.
  • Predictive maintenance models for optimizing asset performance.
  • Application of predictive analytics in financial markets for risk assessment.
  • Predicting employee attrition using HR analytics.
  • Predictive analytics for healthcare management: Improving patient outcomes.

Prescriptive Analytics

  • Optimization of supply chain operations through prescriptive analytics.
  • Personalized marketing strategies using prescriptive analytics.
  • Prescriptive analytics for enhancing energy efficiency in manufacturing processes.
  • Dynamic pricing strategies employing prescriptive analytics.
  • Prescriptive analytics in fraud detection and prevention.

Descriptive Analytics

  • Analyzing social media data for sentiment analysis using descriptive analytics.
  • Descriptive analytics for understanding customer journey and preferences.
  • Utilizing descriptive analytics to enhance operational efficiency in retail.
  • Descriptive analytics for talent management: Assessing employee performance.
  • Descriptive analytics in sports: Performance analysis and strategy formulation.

Big Data Analytics

  • Real-time big data analytics for e-commerce platforms.
  • Big data analytics in smart cities for urban planning.
  • Healthcare analytics: Leveraging big data for disease outbreak prediction.
  • Big data analytics for personalized learning in education.
  • Big data analytics for climate change mitigation and adaptation.

Text Analytics

  • Analyzing customer feedback for product improvement using text analytics.
  • Sentiment analysis of news articles for stock market prediction.
  • Text analytics in healthcare: Mining electronic health records for insights.
  • Analyzing social media conversations for brand sentiment using text analytics.
  • Text analytics for identifying emerging trends in consumer behavior.

Customer Analytics

  • Customer segmentation strategies using analytics.
  • Analyzing customer lifetime value for marketing optimization.
  • Customer churn prediction and retention strategies.
  • Personalization in customer experience through analytics.
  • Customer journey mapping using analytics for service improvement.

Financial Analytics

  • Risk management in banking: Analyzing credit risk using financial analytics.
  • Portfolio optimization strategies using financial analytics.
  • Fraud detection in insurance: Leveraging financial analytics.
  • Analyzing stock market volatility using financial analytics.
  • Financial forecasting using advanced analytics techniques.

Operational Analytics

  • Optimizing production processes using operational analytics.
  • Demand forecasting in retail through operational analytics.
  • Supply chain optimization using operational analytics.
  • Resource allocation optimization in healthcare using operational analytics.
  • Operational analytics for improving efficiency in transportation and logistics.

HR Analytics

  • Diversity and inclusion analytics: Analyzing workforce demographics.
  • Talent acquisition strategies using HR analytics.
  • Performance appraisal and talent management through HR analytics.
  • Employee engagement analysis using HR analytics.
  • Workforce planning and optimization using predictive HR analytics.
  • More How can you choose best HR dissertation topics?

Healthcare Analytics

  • Patient readmission prediction using healthcare analytics.
  • Healthcare fraud detection and prevention through analytics.
  • Personalized medicine: Tailoring treatment plans using healthcare analytics.
  • Healthcare resource allocation optimization using analytics.
  • Disease outbreak prediction and management using healthcare analytics.
  • More Public Health Dissertation Topics Ideas and examples

Marketing Analytics

  • Marketing mix modeling for campaign optimization.
  • Brand positioning analysis using marketing analytics.
  • Digital marketing analytics: Measuring ROI and attribution.
  • Social media analytics for influencer marketing strategies.
  • Market basket analysis for cross-selling and upselling strategies.
  • More Marketing Dissertation Topics and Research Ideas

Supply Chain Analytics

  • Demand forecasting and inventory optimization using supply chain analytics.
  • Supplier performance analysis and vendor selection using analytics.
  • Supply chain risk management through analytics.
  • Sustainable supply chain management using analytics.
  • Transportation optimization and route planning using supply chain analytics.
  • More What are the dissertation topics under supply chain management?

Retail Analytics

  • Customer segmentation and targeting in retail using analytics.
  • Assortment planning and product recommendation using retail analytics.
  • Price optimization strategies in retail using analytics.
  • Store layout optimization using retail analytics.
  • Omnichannel retail analytics for seamless customer experience.

Social Media Analytics

  • Social media sentiment analysis for brand reputation management.
  • Influencer identification and engagement strategies using social media analytics.
  • Social listening: Understanding consumer preferences through social media analytics.
  • Crisis management through social media analytics.
  • Social media campaign performance analysis and optimization.

Environmental Analytics

  • Carbon footprint analysis and reduction strategies using environmental analytics.
  • Water resource management through environmental analytics.
  • Environmental impact assessment using analytics in construction projects.
  • Biodiversity conservation planning using environmental analytics.
  • Renewable energy forecasting and optimization using environmental analytics.


The realm of business analytics is vast and continually evolving, offering myriad opportunities for research and exploration. Choosing the right dissertation topic is crucial for students to make meaningful contributions to the field and showcase their expertise. The diverse array of categories and topics presented in this article reflects the multifaceted nature of business analytics and provides a starting point for students to delve deeper into areas of interest. By addressing pressing challenges and leveraging cutting-edge techniques, future researchers in business analytics can drive innovation and create value for organizations across industries.

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