99+ Marketing Management Dissertation Topics in 2025

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Find the Perfect Research Topic for Your Marketing Dissertation

Are you searching for engaging and thought-provoking dissertation topics in Marketing Management? You’re in the right place! Choosing the right research topic is crucial for producing a compelling and impactful dissertation that aligns with your academic level and interests. Whether you’re pursuing a bachelor’s, master’s, or PhD, this guide will provide inspiration and direction to help you identify the perfect topic.

Frequently Asked Questions (FAQs) About Marketing Management Dissertation Topics

Many students researching Marketing Management dissertation topics frequently ask:

What are potential master’s thesis topics focusing on Marketing Management in the UK?
What are the best research proposal ideas for a PhD in Marketing Management?
Can you provide dissertation topics for my MBA thesis in Marketing Management for 2025?
How can I ensure my Marketing Management dissertation topic is researchable and relevant?

This resource is designed to help students at different academic levels find unique, researchable, and trending topics in the field of Marketing Management. Whether you are in the early stages of brainstorming ideas or preparing your final dissertation proposal, this guide will assist you in exploring key themes and emerging trends in the marketing industry.

Introduction to Marketing Management Research

Marketing Management is a dynamic and evolving field, with research opportunities ranging from emerging digital trends to consumer behavior analysis. Over the years, technological advancements, changing consumer preferences, and data-driven decision-making have transformed marketing strategies. Dissertation research in this field allows students to explore real-world marketing challenges, innovative branding techniques, and effective promotional strategies.

Key Research Areas in Marketing Management

1. Digital Marketing & Social Media Strategies

The impact of AI and machine learning on digital marketing effectiveness.
How influencer marketing is shaping brand-consumer relationships.
The role of social media engagement in brand loyalty and customer retention.
The effectiveness of personalized content marketing on consumer purchasing behavior.
How businesses leverage SEO and paid advertising for market dominance.

2. Consumer Behavior & Brand Management

The psychological effects of color and design in branding strategies.
How brand storytelling influences consumer perceptions and emotions.
The effectiveness of loyalty programs in enhancing customer retention.
The impact of celebrity endorsements vs. micro-influencers on brand trust.
How neuromarketing techniques influence purchase decisions.

3. Market Segmentation & Targeting Strategies

The role of big data analytics in refining target market segments.
How demographic trends influence marketing strategies in the UK.
The effectiveness of niche marketing strategies in highly competitive industries.
The impact of cross-cultural marketing on global brand positioning.
How customer personas shape product development and marketing campaigns.

4. Sustainable & Ethical Marketing

How green marketing initiatives affect consumer purchasing behavior.
The role of corporate social responsibility (CSR) in building brand reputation.
The impact of sustainable packaging on consumer choices.
How ethical advertising practices influence brand perception.
The effectiveness of fair-trade marketing strategies in increasing brand loyalty.

5. Technology & Innovation in Marketing

The role of virtual reality (VR) and augmented reality (AR) in brand engagement.
How voice search optimization is changing digital marketing strategies.
The impact of blockchain technology on customer trust and transparency.
How chatbots and AI-driven customer service affect brand perception.
The rise of subscription-based business models and their marketing impact.

Selecting the Right Marketing Management Dissertation Topic

When choosing a dissertation topic, consider:

Aligning with current industry trends and academic literature.
Addressing real-world marketing challenges and business needs.
Offering measurable research scope with clear data collection methods.

At Dissertation-Help.co.uk, we support students in developing high-quality research proposals and selecting dissertation topics that are innovative, relevant, and academically rigorous.

Explore these cutting-edge research ideas to craft a compelling Marketing Management dissertation that makes a lasting impact in the field! 🚀📊

Dissertation Topics Brief Service

At dissertation-help.co.uk, we offer a comprehensive Dissertation Topics Brief Service to help you select a suitable dissertation topic. Our expert writers can help you generate ideas and outline a detailed topic brief of 500 words. This service ensures that you are headed in the right direction for your dissertation, with a clear and focused topic that meets academic standards.

Download Sample Dissertations

Before you start working on your own dissertation, it’s helpful to take a look at some sample dissertations. Our collection of sample dissertations covers a wide range of civil law topics and can give you a better understanding of how to structure and write your own dissertation.

You can download free dissertation samples and topic briefs to get an idea of how to approach your topic and craft an engaging dissertation. This can serve as inspiration and guidance throughout your research process.

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List of Marketing Management Dissertation Topics for College Students

Here is a curated list of dissertation topics in marketing management, providing insightful ideas that can help you explore new research areas in this field. The topics are categorized to address various subfields of marketing management, offering a comprehensive guide for your dissertation journey.

1. Marketing Strategy and Consumer Behavior

These topics explore the strategic aspect of marketing, focusing on consumer behavior, customer retention, and the effectiveness of marketing techniques.

Marketing Strategy and Consumer Behavior Dissertation Topics

The Role of Design in Improving Marketing Management in Organizations
Investigating Customer Retention as a Strong Marketing Management Strategy
The Impact of Perceived Value and Satisfaction in Marketing Management: Consumers’ Perspectives
Exploring Ethical Issues in Marketing Management: A Descriptive Analysis
The Role of Strategic Marketing Management in Achieving Customer Satisfaction
How Buyer Social Responsibility Affects Marketing Management Practices
Investigating the Role of Cohort Analysis as a Strong Marketing Management Tool
Importance of Marketing Plans in Understanding the Dimensions of Marketing Management
Customer Retention as a Marketing Management Tool: A Comprehensive Literature Review
The Effects of Digital Technology on Marketing Management in Contemporary Times

2. Marketing Management

Global marketing-management addresses challenges and strategies in reaching international markets, considering diverse cultural and economic conditions.

Global Marketing-Management Dissertation Topics

Investigating the Role of Global Marketing in International Business
Cross-Cultural Analysis of Marketing Management: East vs. West
The Importance of Strategic Marketing Management and Intelligent Marketing Strategies in Global Business
The Need for Research in Marketing Management: Challenges and Opportunities
Comparative Analysis of Marketing Management in Developed vs. Developing Economies
The Role of Marketing Management in Expanding International Brands
Exploring the Implications of Cultural Differences on Global Marketing Strategies
The Impact of Stagflation on Marketing Management in Global Markets

3. Digital Marketing and Technology in Marketing Management

These topics focus on the technological evolution in marketing, such as the influence of the Internet of Things (IoT), social media, and digital technology on marketing strategies.

Digital Marketing Dissertation Topics

Investigating the Effects of the Internet of Things (IoT) on Marketing Management
The Impact of Digital Technology on Marketing Management Strategies in the Present Era
Using Social Media to Teach Marketing Management at University Levels: A Systematic Analysis
The Role of Digital Marketing Management in Enhancing Customer Engagement
How Marketing Management Systems are Evolving with the Rise of Big Data
The Role of Artificial Intelligence in Shaping Marketing Management Strategies
The Implications of Data Analytics for Decision-Making in Marketing Management
Social Media Marketing as a Tool for Enhancing Brand Visibility: A Case Study Approach

4. Strategic Marketing and Budgeting

These topics focus on the financial and strategic planning elements of marketing, emphasizing budgeting, forecasting, and planning within marketing management.

Strategic Marketing and Budgeting Dissertation Topics

The Importance of the Budgeting Process for Effective Marketing Management
Investigating the Role of Marketing Management Support Systems in Problem-Solving
Integrating Internal and External Marketing Functions in a Hypothetical Marketing Management Model
The Role of R&D in Marketing Management: A Strategic Approach
Implications of the Overconfidence Effect on Marketing Management Predictions
How Marketing Management Plays a Role in Strategic Forecasting and Planning
The Link Between Marketing Management Support Systems and Problem-Solving in Marketing Decisions

5. Marketing Management in Specific Sectors

These topics focus on specific industries and sectors, exploring the role of marketing management in businesses like healthcare, tourism, and family-owned businesses.

Marketing Management in Specific Sectors Dissertation Topics

The Role of Marketing Management in the Pharmaceutical Industry
The Marketing Management of Hotels and Tourist Services: A Sector-Specific Approach
Family Businesses and Marketing Management: A Systematic Analysis
The Role of Marketing Management in B2B Transactions: Challenges and Strategies
The Role of Marketing Management in the Entertainment Industry: A Case Study of Movie Exhibitors
Investigating the Impact of Marketing Management in Retail and E-Commerce

6. Marketing and Supply Chain Management

This category addresses the integration of marketing with supply chain management, emphasizing demand chain management and its impact on business operations.

Marketing and Supply Chain Management Dissertation Topics

The Interrelationship Between Marketing and Supply Chain Management in the Context of Demand Chain Management
Exploring the Role of Marketing in the Effective Management of Global Supply Chains
The Impact of Consumer Demand on Supply Chain Marketing Strategies
How Marketing Management Contributes to Optimizing Supply Chain Performance
The Effectiveness of Marketing Strategies in Enhancing Supply Chain Visibility

7. Marketing Management in the Future

This category explores innovative and emerging areas in marketing management, focusing on future trends and strategies in the field.

Future of Marketing Management Dissertation Topics

The Future of Marketing Management: Evolving Trends and Innovations
Strategic Marketing Management in the Age of Artificial Intelligence
The Role of Sustainability in Shaping Future Marketing Management Practices
The Impact of Blockchain Technology on Marketing Management Systems
Exploring the Role of Augmented Reality (AR) in Shaping Marketing Management Strategies

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Conclusion

Marketing management is a multifaceted discipline that spans a wide range of topics, from strategic marketing and digital technology to global marketing and sector-specific practices. The dissertation topics listed above cover the various critical aspects of marketing management, offering you a broad spectrum of ideas to explore in your research. Whether you’re interested in consumer behavior, technological innovations, or global marketing strategies, these topics provide a solid foundation for writing a compelling dissertation.

If you’re still unsure about your dissertation topic, feel free to fill out the form, and our experts will help you develop a tailored mini proposal based on your specific interests and requirements.