Marketing Management Dissertation Topics

Marketing management is a dynamic and essential area of business that focuses on the planning and execution of strategies related to pricing, promotion, distribution, and conception of products and services. It aims to satisfy both individual and organizational goals by ensuring that the marketing mix is tailored to meet customer needs and expectations. Effective marketing management is crucial for creating a lasting relationship between businesses and consumers, ultimately driving profits and brand loyalty.

This field is extensive, offering a wide array of potential research areas for students, from customer retention strategies to the impact of digital technologies on marketing approaches. If you’re pursuing a dissertation in marketing management, you’ll find a broad spectrum of topics that delve into innovative strategies, consumer behavior, and global marketing challenges.

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Best Marketing Management Dissertation Topics for College Students

Here is a curated list of dissertation topics in marketing management, providing insightful ideas that can help you explore new research areas in this field. The topics are categorized to address various subfields of marketing management, offering a comprehensive guide for your dissertation journey.

1. Marketing Strategy and Consumer Behavior

These topics explore the strategic aspect of marketing, focusing on consumer behavior, customer retention, and the effectiveness of marketing techniques.

Marketing Strategy and Consumer Behavior Dissertation Topics

• The Role of Design in Improving Marketing Management in Organizations
• Investigating Customer Retention as a Strong Marketing Management Strategy
• The Impact of Perceived Value and Satisfaction in Marketing Management: Consumers’ Perspectives
• Exploring Ethical Issues in Marketing Management: A Descriptive Analysis
• The Role of Strategic Marketing Management in Achieving Customer Satisfaction
• How Buyer Social Responsibility Affects Marketing Management Practices
• Investigating the Role of Cohort Analysis as a Strong Marketing Management Tool
• Importance of Marketing Plans in Understanding the Dimensions of Marketing Management
• Customer Retention as a Marketing Management Tool: A Comprehensive Literature Review
• The Effects of Digital Technology on Marketing Management in Contemporary Times

2. Global Marketing Management

Global marketing management addresses challenges and strategies in reaching international markets, considering diverse cultural and economic conditions.

Global Marketing Management Dissertation Topics

• Investigating the Role of Global Marketing in International Business
• Cross-Cultural Analysis of Marketing Management: East vs. West
• The Importance of Strategic Marketing Management and Intelligent Marketing Strategies in Global Business
• The Need for Research in Global Marketing Management: Challenges and Opportunities
• Comparative Analysis of Marketing Management in Developed vs. Developing Economies
• The Role of Marketing Management in Expanding International Brands
• Exploring the Implications of Cultural Differences on Global Marketing Strategies
• The Impact of Stagflation on Marketing Management in Global Markets

3. Digital Marketing and Technology in Marketing Management

These topics focus on the technological evolution in marketing, such as the influence of the Internet of Things (IoT), social media, and digital technology on marketing strategies.

Digital Marketing Dissertation Topics

• Investigating the Effects of the Internet of Things (IoT) on Marketing Management
• The Impact of Digital Technology on Marketing Management Strategies in the Present Era
• Using Social Media to Teach Marketing Management at University Levels: A Systematic Analysis
• The Role of Digital Marketing Management in Enhancing Customer Engagement
• How Marketing Management Systems are Evolving with the Rise of Big Data
• The Role of Artificial Intelligence in Shaping Marketing Management Strategies
• The Implications of Data Analytics for Decision-Making in Marketing Management
• Social Media Marketing as a Tool for Enhancing Brand Visibility: A Case Study Approach

4. Strategic Marketing and Budgeting

These topics focus on the financial and strategic planning elements of marketing, emphasizing budgeting, forecasting, and planning within marketing management.

Strategic Marketing and Budgeting Dissertation Topics

• The Importance of the Budgeting Process for Effective Marketing Management
• Investigating the Role of Marketing Management Support Systems in Problem-Solving
• Integrating Internal and External Marketing Functions in a Hypothetical Marketing Management Model
• The Role of R&D in Marketing Management: A Strategic Approach
• Implications of the Overconfidence Effect on Marketing Management Predictions
• How Marketing Management Plays a Role in Strategic Forecasting and Planning
• The Link Between Marketing Management Support Systems and Problem-Solving in Marketing Decisions

5. Marketing Management in Specific Sectors

These topics focus on specific industries and sectors, exploring the role of marketing management in businesses like healthcare, tourism, and family-owned businesses.

Marketing Management in Specific Sectors Dissertation Topics

• The Role of Marketing Management in the Pharmaceutical Industry
• The Marketing Management of Hotels and Tourist Services: A Sector-Specific Approach
• Family Businesses and Marketing Management: A Systematic Analysis
• The Role of Marketing Management in B2B Transactions: Challenges and Strategies
• The Role of Marketing Management in the Entertainment Industry: A Case Study of Movie Exhibitors
• Investigating the Impact of Marketing Management in Retail and E-Commerce

6. Marketing and Supply Chain Management

This category addresses the integration of marketing with supply chain management, emphasizing demand chain management and its impact on business operations.

Marketing and Supply Chain Management Dissertation Topics

• The Interrelationship Between Marketing and Supply Chain Management in the Context of Demand Chain Management
• Exploring the Role of Marketing in the Effective Management of Global Supply Chains
• The Impact of Consumer Demand on Supply Chain Marketing Strategies
• How Marketing Management Contributes to Optimizing Supply Chain Performance
• The Effectiveness of Marketing Strategies in Enhancing Supply Chain Visibility

7. Marketing Management in the Future

This category explores innovative and emerging areas in marketing management, focusing on future trends and strategies in the field.

Future of Marketing Management Dissertation Topics

• The Future of Marketing Management: Evolving Trends and Innovations
• Strategic Marketing Management in the Age of Artificial Intelligence
• The Role of Sustainability in Shaping Future Marketing Management Practices
• The Impact of Blockchain Technology on Marketing Management Systems
• Exploring the Role of Augmented Reality (AR) in Shaping Marketing Management Strategies

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Conclusion

Marketing management is a multifaceted discipline that spans a wide range of topics, from strategic marketing and digital technology to global marketing and sector-specific practices. The dissertation topics listed above cover the various critical aspects of marketing management, offering you a broad spectrum of ideas to explore in your research. Whether you’re interested in consumer behavior, technological innovations, or global marketing strategies, these topics provide a solid foundation for writing a compelling dissertation.

If you’re still unsure about your dissertation topic, feel free to fill out the form, and our experts will help you develop a tailored mini proposal based on your specific interests and requirements.